What are cookies?

Cookies are small files that are stored on your data carrier and hold certain settings and data for exchange with our system via your browser. Basically speaking there are 2 different types of cookies: the so-called session cookies, that are deleted as soon as you close your browser; and temporary/permanent cookies, that are stored on your data carriers for a longer period or without limit. This type of storage helps us to design our websites and our offers for you and makes it easier for you to use them in that, for example, certain input from you can be stored so that you are not required to enter this repeatedly.

Which cookies are used by I Cashmirini?

Most of the cookies used by us are automatically deleted from your hard disk at the end of the browser session (hence the term "session cookies"). Session cookies are needed, for example, to make the shopping-basket function available to you over several pages. In addition to these we also make use of cookies that remain on your hard disk. On a subsequent visit it is then automatically recognized that you have previously visited us, and we know which input and settings you prefer. These temporary or even permanent cookies (lifespan of 1 month to 10 years) are stored on your hard disk and are automatically deleted after the pre-specified period. These cookies in particular serve to make our offer more user-friendly, more effective and more secure. Thanks to these files it is possible, for example, that the site shows you information that has been specially selected to match your interests. The sole purpose of these cookies is to adapt our offer to your customer wishes as well as possible and to make surfing with us as comfortable as possible for you.

What data is stored in the cookies?

In the cookies used by I Cashmirini, only pseudonymous data is stored. On activation of the cookie this is allocated an identification number; an allocation of your person-specific data to this identification number is not undertaken. Your name, your IP address and other such data that might allow the cookie to be traced to you directly are not placed in the cookie. On the basis of the cookie technology we receive only pseudonymized information, relating for example to which of our shop pages have been visited, which products were viewed, etc.

What is on-site targeting?

On our websites data is collected on the basis of a cookie technology for optimization of our advertising and of the entire online offer. This data is not used to identify you personally but solely serves the purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present advertising and/or special offers and services to you, the content of which is based on information obtained from a connection to click-stream analysis (for example, advertising that is based on the fact that during the past few days only sports shoes have been viewed). Our aim here is to make our online offer as attractive for you as possible and to present to you advertising that corresponds to your areas of interest.

Are there also cookies from third-party suppliers (so-called "third-party cookies")?

I Cashmirini makes use of a number of web partners who help to make the Internet offer and the websites more interesting for you. This is why, when visiting the websites, the cookies of partner companies are also stored on your hard disk. These cookies are temporary/permanent cookies that are deleted automatically after the pre-specified period. These temporary or even permanent cookies (lifespan of 14 days to 10 years) are stored on your hard disk and delete themselves after the pre-specified period. The cookies of our partner companies also contain solely pseudonymous - mostly even anonymous - data. This relates, for example, to data on which products you have looked at, whether anything was bought, which products were searched for, etc. Here, some of our advertising partners also collect information from the websites on which pages you have previously visited or which products you were interested in, in order to be able to show you advertising that best complies with your interests.

Re-Targeting

Our websites make use of so-called re-targeting technologies. We use these technologies to make the Internet offer more interesting for you. This technique allows Internet users who have already shown an interest in our shop and our products to also be provided with suitable advertising on the websites of our partners. We are convinced that the use of personalized, interest-oriented advertising is generally more interesting for the Internet users than advertising that has no such personal content. The use of this advertising approach by our partners is undertaken on the basis of a cookie technology and an analysis of previous utilization behaviour. This form of advertising is completely pseudonymous. On using our sites cookies are deployed and thereby usage data is collected from you, stored and utilized. Your data is furthermore stored in cookies beyond the end of the browser session so that it can, for example, be called up again on your next visits to the websites.

How can you prevent the storage of cookies?

In your browser you can adopt the setting that storage of cookies is only permissible when you agree to it, and thereby prevent the further storage of cookies in the future. If you want to accept only the I Cashmirini cookies but not the cookies of our service companies and partners, you can select the browser setting "Cookies von Drittanbietern blockieren" [Block third-party cookies].As a rule, the help function in the menu bar of your web browser will show you how to reject new cookies and how to inactivate old ones.

Log Files

With each access to the pages of I Cashmirini usage data is transmitted by the respective Internet browser and is stored in record files, the so-called server log files. The records stored in this way contain the following data: date and time of the call-up, name of the page called up, IP address, referrer URL (URL of origin, from which you came to the websites), the quantities of data transferred, product information and the version of the browser used.These log file data records are evaluated by us, to help us further improve our offer and the I Cashmirini shop, as well as to make these more-user-friendly, to detect and correct errors more quickly and to control server capacities. At the same time we use the log-file data records to defend our shop against attacks, e.g. in the context of so-called distributed-denial-of-service attacks, which are intended to block access to our shop by overloading it with enquiries.

Web Analysis

In order to constantly improve and optimize our offer, we make use of so-called tracking technologies. For this purpose we enlist the services of Google Analytics and Webtrekk.

Google Analytics

This website makes use of Google (Universal) Analytics, a web-analysis service from Google Inc. (www.google.com). Google (Universal) Analytics deploys methods that make it possible to analyse the use made of the website by you, e.g. the so-called "cookies", which are text files that are stored on your computer. The information generated on your use of this website is transmitted, as a rule, to a Google server in the USA and stored there. By activating the IP-anonymize function on this website the IP address is shortened, within the member countries of the European Union or in other contracting states that were party to the agreement on the European Economic Area, before further transfer. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. The anonymized IP address transferred by your browser within the framework of Google Analytics is not brought together with other Google data.

You can prevent the acquisition of the data generated by the cookie and relating to your use of the website (incl. your IP address) by Google, as well as its processing by Google, in that you download and install the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

As an alternative to the browser plug-in you can click this link in order to prevent the recording by Google Analytics on this website in the future. In this case an opt-out cookie will be placed in your terminal device. If you delete your cookies you must then click the link again.

Re-Targeting and Data Acquisition by Third Parties for Banner Ads

In the context of re-targeting and banner ads, make use of the services of third parties, which set cookies on our sites. These are the following companies:

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA;

https://www.facebook.com/about/privacy

Social Plug-Ins

This Internet presentation makes use of a social plug-in from Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) on several pages only. This plug-in is normally deactivated and therefore sends no data. With a click on the plug-in, or more precisely on the icon "Social Media aktivieren" [Activate Social Media], you can activate the plug-in. The plug-ins can be deactivated again by clicking in the same place again.

When this plug-in is activated, your browser makes a direct connection to the Facebook servers as soon as you call up a website containing this plug-in. The content of the plug-in is transmitted directly from Facebook to your browser and is integrated by this in the website.

With the activation of the plug-in Facebook is informed that you have called up the corresponding page of our Internet presentation. If you are logged in with the social network, this can assign the visit to your account.

For the purpose and extent of the data acquisition and further processing and utilization of the data by Facebook and your rights in this connection and the setting options for protection of your private sphere, please refer to the data-protection information provided by Facebook: https://www.facebook.com/about/privacy/ .

Even if you are not registered with the social networks, data can be sent to the networks by websites with active social plug-ins. With an active plug-in, with each call-up of the websites a cookie with an identification is set. Since your browser automatically sends this cookie to Facebook every time you connect with a network server, the network could in principle prepare a profile on which websites the user to whom the ID belongs has visited. And it would then indeed be possible to later trace this ID to a specific person - if you were later to register with the network, for example.

Safer Data Transfer

Your personal data is securely transferred by us with the help of coding. This naturally also applies to your orders, as well as to the customer login. Here we make use of the coding system TLS (Transport Layer Security) or SSL (Secure Socket Layer).

With the help of both technical and organizational measures, moreover, we secure our websites and other systems against loss, destruction, access, alteration and distribution of your data by unauthorized persons.